There is always a delicate balance in ensuring that Hotel dining venues seeking distinct, customized online presence also benefit from the important property and brand association. Rare Medium and The Ritz-Carlton devised a solution that ensures it’s amazing food and beverage options have the distinct online presence they deserve within the architectural framework the broader Ritz-Carlton website. The result is the creation of unique, highly interactive, lush dining templates that:
- Provided restaurants a distinct look and feel to support their individual personality and positioning.
- Allow for customizable elements (logos, colors, typography, imagery) while standardizing the content and navigation available across each template.
- Leveraged existing www.ritzcarlton.com infrastructure including content management resources.
- Provide room to grow with optional additional sub-pages that can be turned on as needed.
- Allowed for direct reservations or Open Table integration and social media integration.
