The Ritz-Carlton Hotel Company wished to update and expand their travel agent intranet, which provides hotel, contact, and special offer information to its network of distinguished travel agent partners (STARS). In addition to maintaining all existing functionality, The Ritz-Carlton wished to add a travel blog, highlighting experiences from selected travel agents at different Ritz-Carlton properties.
RMA’s solution provides:
- A visually refreshed STARS website which aligns with the new brand-platform.
- An expanded hotel information area allowing agents to pull content from the CMS to generate custom fact sheets about any property, which they can then (email, share, etc) with their clients.
- Profile administration through the website – both self-service and by administrator. The system accommodates both individual user and agency profiles.
- Activity reporting by user (log-in activity, email activity, etc.), in addition to site metrics (Omniture, Google Analytics).
- A custom, proprietary blog framework, which interfaces with the existing www.ritzcarlton.com CMS. Blog posts are initiated as CMS postings. All standard blog functionality (comments, tags, categories, etc.) is included.
