case study: The Leela Localization

Precise localization was paramount to The Leela and Rare Medium went to great lengths to ensure – we got it right! Every Leela property was visited to understand the unique Indian authenticity of each; extensive user research was conducted with internal stakeholders as well as external customers and Indian dignitaries. Rich heuristic and usability analyses were conducted to understand the needs of the local Indian marketplace as well as those of the Western visitor to India. Simply stated, given the target market, it was critical that we fully understood the user and the locale. And the results don’t disappoint! From the specific choreography of over 1,000 new images showcasing the individual property highlights to the actual content “voice” employed throughout the website. From the social media integration, appropriate to the country to the culinary menus and offerings the overall website experience speaks directly to an authentic India.