Publix Super Markets, a large regional grocer in the Southeastern Unites States, wished to provide a smartphone app for their customers, leveraging existing content within their proprietary CMS system while taking advantage of native capabilities of both iOS and Android devices.
The finished application allows users to locate a Publix store, read geographically sensitive weekly ads, and access personal account features, in addition to providing access to the extensive library of Apron’s Simple Meals recipes and its corresponding video content. Barcode and QR scanning allow easy refilling of prescriptions and access to time-sensitive promotional messages.
