Rare Medium provided extensive user research and analysis services leading to a short- and long-term strategy for Publix’s extended web presence. Specifically, the engagement was designed to assess need and opportunity and to produce strategic roadmaps for:
- Publix primary web presence at www.Publix.com
- Publix mobile web site
- Publix mobile applications
Research and analysis spanned both end users and Publix stakeholders including business areas, IT, brand, and others. Activities included stakeholder interviews, competitor/best practices analysis, customer focus groups, web analytics, user goals and archetypes, feature value analysis, card sort study, and a technology evaluation. The final report provides:
- a phased roadmap of features and functionality that address requirements while remaining technically and financially achievable
- an assessment of key technology services providers
- a proposed high-level technical architecture
