case study: Ritz Carlton Website Development

As one of the grandest hotel chains in the world, The Ritz-Carlton is renowned for indulgent luxury. Sumptuous surroundings and legendary service await every guest. The Ritz-Carlton’s award-winning hotels gloriously reflect their 100 years of grand tradition. Likewise, www.ritzcarlton.com offers online guests the opportunity to enjoy the legendary service and personal attention that has made The Ritz-Carlton world famous. The challenge for Rare Medium with this most recent redesign was to create a compelling, lush online experience that brings to life, the legendary service and experience of the Ritz-Carlton. After extensive research and user testing, a highly functional and experiential The Ritz-Carlton website was created. Among the key features of the website include a content management platform that allows content authors from around the world to author and publish content, a distributed delivery model so that remote users in far off lands, receive an expedient, relevant user experience and a rich platform for those treasured experiences and memories the ones that Stay With You – that draw you in and take you back to a very specific, magical moment in your life, all in a flash. Indeed, the Ladies and Gentlemen of The Ritz-Carlton create experiences that touch the lives of their guests each and every day. That is powerful and that was the Rare Medium challenge.