Viceroy Hotel Group is a luxury hotelier with properties in city and resort locations across the globe. As part of a major expansion plan, they engaged Rare Medium to provide user research, user experience design, technology, and hosting services for a completely new web presence for their Viceroy Hotels and Resorts brand, as well as applying the new look and feel to their Corporate site.
Rare Medium’s research and user experience design staff conducted interviews with Viceroy hotel staff, customers, and corporate representatives at several Viceroy locations. Learnings from those sessions formed the backbone of the information and visual design for both the brand and corporate sites.
In tandem with user research and design activities, Rare Medium’s technical staff evaluated several options for content management systems for the new site. Ultimately, Sitecore Web Content Management System was selected, based on its fit with functional, budgetary, and schedule requirements.
The final site showcases Viceroy Hotel and Resorts’ luxury appeal with bold, full-screen imagery, 360° tours, and a clean, understated design. Individual property websites allow each location to customize their content and messaging. The website integrates with social media and Google Analytics and ties into the Synxis booking system. Currently the site is offered in English and Spanish, with additional languages planned.
This website was the recipient of an Adrian Award for Website Design from the prestigious Hospitality Sales and Marketing Association International.
